Testing has shown that at least 95% of safelists are totally ineffective, this is a true fact! Before Safelists were introduced the only other forms of advertising were places like Yahoo Groups. Time moved on and the first safelists were offered on the internet.
The safelist was a perfect way for members to read other members ads and we all found they were very responsive. As time went by a huge influx of safelists started to appear and we all happily signed up and posted ads on a daily basis, then the DX Safelist Script was born offering many features to members one of these was a Mailbox Cleaner. Safelist members needed these Mailbox Cleaners to stop bouncing email accounts because if you are a safelist member and you have a bouncing box your membership will be placed on vacation, meaning that you cannot post to the other safelist members.
The more members that signed up to the safelists the more ads other members received, consequently larger mailboxes were needed. This forced email suppliers to upgrade servers to cope with the huge influx of emails passing backwards and forwards from safelist members. Safelist Memberships grew in price, email boxes grew in price, email ads grew in huge numbers then the stone that broke the safelists back was offered, "The Safelist Submitter" complete with Mailbox Cleaners!
What a brilliant idea we all cried, an automated system that would join us to hundreds of safelists within a matter of hours! Hundreds of thousands of ads going out in a matter of minutes to all other safelist users! Yet again with an eagerness we all signed up for safelist submitters not thinking of the consequences that would soon follow.
Whilst joining all of these safelists and safelist submitters not once did it occur to us that people would not be able to cope with reading the hundreds of thousands of ads received from just one safelist user alone!. It was obvious, but not seen by any of us, that mailbox cleaners would go into overdrive, even the modern safelist submitters offer a mailbox cleaner inside the members area.
We have now moved from spending a small amount of time posting ads religiously and reading others ads, to an automated Safelist ad posting system. Yes it saves us huge amounts of time throughout a week, yes we can send out a much larger amount of ads than we ever could doing this by hand, yes we are paying out a lot more money for membership fees to these automated systems and larger mailbox accounts, BUT WAIT... have we taken into consideration that not many safelist users will read our ads anymore? Yes we probably have so why do we keep paying out all this money, going through the stresses of safelist validations not being completed correctly knowing that our safelist ads are not being read.
Because we are all now in a catch 22, safelists are the easiest and the cheapest form of advertising on the internet, or are they!
Take into consideration how much you pay per month for:-
Safelist Memberships.
Safelist Submitter Memberships and many of us are not just joined to one safelist submitter.
Reliable Email boxes that can cope with the huge amount of safelist ads we receive.
After talking to some of our own members we totalled up their regular monthly payouts which came to at least $30.00 a month and please believe me when I say this was the minimum a lot of our members were spending much larger amounts on advertising to the safelists.
Now when we asked them what the response to their ads were, posting through safelists and using safelist submitters, most of them admitted they were not receiving this amount of money back from sales etc.
If you owned a Shop or some other similar business would you keep working it if it was loosing you money every month, because that is exactly what we are doing with our ads every day of every month, because of the membership fees we pay out to safelists and safelist submitters we are loosing money.
So why on earth do we carry on using the safelist form of advertising. Many of us have just slipped into this way of life and hope that other safelist users will be reading our safelist ads. Because of the automation that safelist submitters bring we have become "lazy". It is so easy to login to one area hit that send button and go off for the day doing other meaningful things, when we get back we MAY have made that big sale that will pay for our SAFELIST AND SUBMITTER MEMBERSHIP FEES, but how many times has that happened, I would bet not at all recently.
Now think back to the days when you sat there eagerly posting your ads by hand, all it cost was your time, think of the times you opened Outlook Express or your web email account to check your ad was posted! Remember those subject lines that took your eye from other safelist users and you opened them to see what they had to offer.
When was the last time you did any of this? Probably not for a very long time, so if you are not doing it why should other safelist members be doing the same. They are no different from you, even if they did login to their email account the mailbox cleaners have already deleted your ad over an hour ago, what makes your ad so special that another safelist member is going to bother to turn off their mailbox cleaner, run the risk the email box will bounce putting their safelist membership on vacation, just to find your safelist ad, THEY ARE NOT!
This is Fact, the safelists are now 95% unresponsive.
Most safelists have members with multiple accounts this is easy with safelist submitters, all the members have to do is signup to each one using different information. In the past people did not bother signing up for multiple accounts the same, it would have taken to much of their time posting over and over to the same amount of safelist members but now with the use of safelist submitters it doesnt matter anymore, just hit a button and out your ads go, just hit another and set your mailbox cleaners, am I opening your eyes yet!
Many safelist hosts, safelist admin and safelist submitter owners are going to cry for my blood, but they are in a catch 22 also. They took on these safelists when they were at their height of responsivness and after all their work and time gaining members, find these lists very hard to let go. They have put an awful lot of work, spent their precious time and money to grow these safelists but why carry on paying for a business that is loosing you money.
STOP!!!!!!!
Its time to "Go back to Basics" safelists do not work, safelists are no longer responsive, safelist submitters cost you hundreds of dollars a year, safelists will not get your ads read. FACT.. 95% of safelists are now unresponsive.
In April 2005 we introduced our Safeadlists later that year, in November, we created the Master Safeadlist:-
FACT.. Master Safeadlists will guarantee your ads ARE READ.
FACT.. No Need for huge mailboxes as all ads are held within the members area.
FACT.. If you own one of these lists you have more chance of paying members.
FACT.. It takes a few minutes at each list to post and read others ads.
FACT.. You will not be paying out huge amounts of fees to safelists and safelist submitters.
FACT.. EVERY member has to use Safeadlists and Master Safeadlists or their membership is automatically deleted.
FACT.. Safeadlists and Master Safeadlists are set to replace safelists in the near future.